About the Project

Our client is among the leaders in using innovative technologies to deliver state of the art drinkware in U.S since last 70 years. They sell their drinkware through eCommerce B2B distribution channels and retail stores. They requirement was to redesign and redevelop their eCommerce platform with features for customization of products.


  • .Net
  • Demandware
  • JavaScript

“The new customizer offered better customer experiences. The mobile compatible solution for iOS & Android brought more customers”


  • Platform to easily customize designs of tumblers
  • Re-development of Customizer – Flash to CSS3 HTML5
  • 3-D Modeling for 360 Rotation View
  • Enhancement of eCommerce based Catalogue/ Inventory Mgmt
  • Customized eCommerce Analytics & Packaging List


  • Communication amongst sub-systems in an optimized manner
  • Design modules should be compatible across multiple devices
  • Page loading time should not be more than 2 seconds
  • SaaS based UI Architecture


  • HTML 5 & SaaS based architecture for system compatible across devices
  • Cloud solution for convenience of data & improved performance
  • Modular development for seamless integration


Integration of Complex Architecture
Dynamic 3D Customizer
Advanced Backend on Cloud
Integration Marketing Automation